Alliance Pharmacy Group has turned to Torchia Communications for services/programming to help the pharmacy convey its story of innovation, commitment to the customer and business success. With a rich history that dates back to 1962, APG is adding Public Relations to its business as part of expansion efforts that reflect the company’s leadership position in the industry. Pink Elephant Marketing, an independent digital and integrated creative services agency, is on-board to help lead the broader marketing campaign.
“Working with such an innovative national pharmacy network/specialist is very exciting,” said Daniel Torchia, managing director and partner at Torchia Communications. “The leadership at APG is experienced, entrepreneurial and committed to innovation. We are very impressed by their vision and look forward to what lies ahead.”
Alliance Pharmacy Group Inc. is a full-service pharmacy that makes managing prescriptions easy and delivers overnight to almost anywhere in Canada – without additional charge. The company also markets Alliance MedPack, an innovative yet easy-to-use compliance packaging that makes medical adherence refreshingly simple and safe.