Baskin-Robbins Canada, with the help of Leger, took the pulse of a large group of adults to identify the ice cream consumption habits of Canadians. Among the questions: what do you prefer, chocolate-based ice cream desserts or their vanilla counterparts? Answer: chocolate won with 31% over vanilla 21%.
- 70 % of women admit to satisfying a sweet tooth with ice cream, to 62% of men;
- Nearly four-in-ten (38%) Canadians eat ice cream at least once per week;
- 65% of Canadians prefer ice cream served in a cone with 55% in a waffle bowl and 47% in a sundae cup.
“Satisfying a sweet tooth is more important than one might think,” said Natalie Joseph, representative for Baskin-Robbins in Canada – and our client. “Pleasing the palate with sweet treats is one of the finer moments in life, and we all need to celebrate these moments.”
The company also launched its Celebrate 31 promotion where guests can take their favourite treats home, with 31 per cent off Grab ‘n Go pre-packs.
The company also announced a partnership with Beaver Tails Pastry for the July Flavour of the Month where 10 cents from the sale of each scoop will go to the Sick Kids Foundation.
Baskin-Robbins has supported SickKids Foundation over the past three years. We are so happy to have been a part of this partnership since day 1. What a treat….and a nice way to celebrate National Ice Cream Month! (July).