With a dynamic team of staff and Agency consultants at Torchia Communications, Staples Canada developed and implemented a staggered, layered, bilingual and multiplatform Media Relations program that was anchored on research, insights/expertise and quality materials. This complemented a robust marketing campaign that included direct marketing, media buys and in-store merchandising.
The PR program was anchored on service (to media), proactive and deliberate ongoing communication and a strong focus on visuals. The result was a campaign that surpassed expectations on every level.
On May 22, Staples Canada and Torchia received a prestigious Ovation Award from IABC (Media Relations category) in recognition for the impressive coverage and tangible results of the 2013 campaign.