logo
De ses bureaux de Toronto et Montréal, deux des plus grandes villes du Canada, et forte de ses expériences nord-américaine et mondiale, l’équipe Torchia propose des programmes et services intégrés et adaptés à d’éminentes entreprises, petites ou grandes.
Copyright Torchia Communications 2017
The power of photojournalism – Torchia Communications
With offices in Toronto and Montreal, and with extensive North American and global experience, the Torchia team delivers integrated and ad-hoc Public Relations programs and services to leading organizations, small and large. Torchia Communications remains a highly regarded Canadian Public Relations firm.
Torchia, Torchia Communications, CPRS, USPR, Public relations, PR, Montreal, Montreal Public relations, Montreal PR, Montreal public relations firm, Montreal public relations company, Montreal public relations agency, communications agency, media relations, Toronto, PR firm, Montreal PR firm, Toronto public relations agency, Toronto PR, Toronto public relations firm, Toronto public relations company, Toronto PR firm, press release, press kit, start up, Montreal start up, Toronto start up, media, Toronto Media, Montreal Media, Relations Publiques, RP, relations publiques Montréal, RP Montréal, relations médias, Translations Services, Crisis management, Reputation Management, reputation, crisis communications, Sponsorship Optimization, sponsorship, Internal Communications, Content Marketing, Event Planning, Media Training, communication stratégique, Gestion de problèmes, gestion de crises, Optimisation de commandites, commandites, Communications internes, marketing de contenu, Services éditoriaux, services de traduction, traductions, Médias sociaux, médias numériques, Gestion d’événements, événements, tournées de presse, Formation média, montreal business,
1181
post-template-default,single,single-post,postid-1181,single-format-standard,do-etfw,ajax_fade,page_not_loaded,,qode_grid_1300,side_area_uncovered_from_content,footer_responsive_adv,qode-content-sidebar-responsive,qode-theme-ver-10.0,wpb-js-composer js-comp-ver-4.12,vc_responsive
 

The power of photojournalism

The power of photojournalism

When you work in Communications for a long time, or perhaps it’s when you age (!), you begin to truly appreciate the power of pictures. The old adage “A picture says a thousand words” doesn’t even scratch the surface.

So how do you capture the right picture? Here are some of the quick PR best practices we’ve picked up over the years.

  • Photojournalism tells a story. Know your story up front.
  • Get up close; show emotion, very HUMAN emotion.
  • Consider your caption from the get-go. Include a caption!
  • Show action. Leave posed shots for the wedding album.
  • Try to avoid having all subjects looking directly at the camera. Allow them to look at the camera ONLY if you must.
  • Limit the number of persons in your picture.
  • Watch out for bright spots – which may appear lousy in a print publication.
  • Consider branding or signage.
  • Get rights/permission of persons in pics! (in writing)

And, last but not least, here are some examples we’ve enjoyed of late…Happy snapping !