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Torchia Communications | Torchia scholarship winner, Luis Carlos Flores Aguilar, shares his aspirations about the Public Relations profession
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Torchia scholarship winner, Luis Carlos Flores Aguilar, shares his aspirations about the Public Relations profession

Torchia scholarship winner, Luis Carlos Flores Aguilar, shares his aspirations about the Public Relations profession

Every year, the Torchia scholarship recognizes exceptional students who best exemplify the spirit and practice of bilingualism in the Public Relations profession. This year’s winner, Luis Carlos Flores Aguilar, is a native Spanish speaker who recently settled in Canada with an educational background in petroleum engineering and project management.  

Luis is an active member of the CPRS Edmonton chapter. It was through an email from CPRS that he learned about the Torchia Scholarship and discovered that its focus was on recognizing bilingual students studying PR. Luis was selected for this scholarship because of his academic achievements and the obstacles he overcame during his time studying Public Relations at MacEwan University in a second language.       

Luis is completing an internship at the Ministry of Economic Development and Trade with the Government of Alberta. He finds his internship very rewarding and he’s able to use his Spanish and petroleum engineering knowledge to support international missions focused on the oil and gas industry. Luis is gaining a lot of hands-on communications experience through some of his daily responsibilities which include internal communications, media relations and offering support for communications for international trade missions. 

Luis has found being part of CPRS and IABC to be extremely valuable. Through networking events and opportunities, he has been able to meet a lot of people who have become his mentors, and even his current boss. As an immigrant, Luis understands the benefit of developing meaningful connections and the power of language. He advises other students who do not have a lot of connections in Canada to get involved with professional associations such as CPRS or IABC to find job opportunities and volunteer positions that are not advertised and also to meet mentors who can help them navigate this exciting field.

Every year, the Torchia scholarship is awarded to bilingual students who have excelled at studying PR in a second language. If you or someone you know who might be a good fit for the Torchia scholarship, please encourage them to learn more at  https://www.cprs.ca/Awards/Student-Awards-(Scholarships).