Ice cream can melt – but not if you keep things cool and fresh! The same applies to communications programming. With a culture of innovation, hyper-communication and partnerships, the Torchia/Baskin-Robbins team continues to grow its relationship in the area of proactive PR and communications.
Partners since 2013, the program now includes brand journalism, content, media relations, select influencer partnerships, community giving, translations and general communications counsel.
“Ice cream is synonymous with smiles, and that’s a gift on which you simply cannot put a price,” says Daniel Torchia, APR, managing director and partner at Torchia Communications Inc. “Baskin-Robbins has become a recognized leader in this sumptuous space, globally, and working with their amazing team brings the biggest smile to our face. And the ice cream is the icing on the cake!”
Highlights of the 2019 program include cause marketing campaigns with Boys and Girls Clubs of Canada, openings of new locations, national ice cream month, a back-to-school initiative and a series of new flavour launches.
Slurp or lick it all in at baskinrobbins.ca!