
Exclusive supercar, FELINO, picks up speed at 2020 Canadian International AutoShow with Torchia in the driver’s seat (in PR of course!)
The field of Public Relations is an exciting journey, to be sure; but it’s made oh so much more exhilarating when you’re in the carefully-curated cabin of an (almost) one-of-a-kind supercar, not to mention a seat that’s fashioned to your body! Welcome to the world of FELINO – the brutally gorgeous supercar that is sure to impress even the most jaded and seasoned luxury car aficionado. Earlier this year, the Torchia team suited up for the first leg of this new PR journey with a first stop at the 2020 Canadian International AutoShow. In close partnership with the client’s leadership and marketing teams, our FELINO Account Team oversaw the development of content, publicity efforts and other communications services and ‘outputs’ geared toward projecting the features and attributes of the FELINO cB7R among news, business, trade and lifestyle media. By kick-off of the AutoShow, a steady flow of media, car buffs and potential customers filed by the FELINO booth to get a peak of the precious vehicle and to speak with its creator, Antoine Bessette of Montreal. Since then the FELINO story has literally travelled the globe, from Toronto to Kiev, and back. If you have a penchant for exclusive cars, living life to the full and sat least some serious pecuniary success, we definitely recommend a visit to felinocars.com. Or, if you’re more interested in following the FELINO story, you could always stay connected to us on social (Instagram, Facebook, Twitter) – we’ll be sure to share with you the next steps on our journey toward Public Relations excellence.