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De ses bureaux de Toronto et Montréal, deux des plus grandes villes du Canada, et forte de ses expériences nord-américaine et mondiale, l’équipe Torchia propose des programmes et services intégrés et adaptés à d’éminentes entreprises, petites ou grandes.
Copyright Torchia Communications 2017
About the company – Torchia Communications
With offices in Toronto and Montreal, and with extensive North American and global experience, the Torchia team delivers integrated and ad-hoc Public Relations programs and services to leading organizations, small and large. Torchia Communications remains a highly regarded Canadian Public Relations firm.
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About Our Company (9)

Torchia Communications

 

Torchia Communications is a trusted partner to organizations seeking Public Relations programs and departments that nurture strong stakeholder relationships and long-term value. The Torchia team is committed to customer service, proactive counsel, measurement and demonstrating the role proactive and strategic Public Relations plays in the success of its clients – but also society as a whole.

The agency’s edge lies in its people, corporate culture and commitment to the profession. Clients call on Torchia for project or campaign-specific support and regular services that propel their organizational Communications functions to a new more strategic, expansive and powerful level. It’s what we’ve termed Public Relations Architecture and Design. Done well and in a sustained manner, it leads to differentiation among competitors, enhanced relationships with media, employees and other important stakeholders and, through regular reporting, impressed boards, C-Suite and management team members.

 

Our globally-experienced, multilingual teams deliver programs and services to leading organizations including: Pizza Pizza/Pizza 73, Staples, Baskin-Robbins, The Distillery District, Fashion & Design Festival (Montreal Fashion Week), Brother, Youth Science Canada, Endress+Hauser and many more.

 

The Agency also owns and operates Centrik Translations, a Quebec-based translations division that has successfully completed more than 18,000 translation assignments to date.

To Our Clients

To provide Public Relations counsel that delivers value to clients with the highest level of integrity, professionalism and service. We will strive for commercial benefits without ever forgetting the critical balance between corporate interest and social responsibility.

To Our Colleagues

To nurture an environment in which we can all fulfill our professional aspirations in our field. We will conduct ourselves with honesty and humility and in full adherence to our professional code of conduct.

To Our Community

To foster a corporate culture that contributes to making the world a better place.

Learn more about our G2 program.

Public Relations plays an important role in organizations and the broader society. On the one hand, it aims to nurture positive relationships between organizations and their various key audiences – groups that can either enhance or constrain the organization’s ability to deliver on its mission. This allows companies to do what they set out to do with maximum support and minimum obstacles. Obviously, it’s critical that the organization behave ethically and with the wellbeing of its publics in mind. That will always remain the best approach to Public Relations.

Assuming a company has this part down pat, PR swiftly comes in to engage publics, stimulate third-party endorsement and nurture a culture in which ambassadors are identified, mobilized or engaged and empowered. This includes media, employees, local community advocates, neighbors, government representatives, investors and trade partners, to name but a few. By the way, all of this ought to be measured in some way, shape or form. PR is NOT merely an art.

On the other hand, PR ensures that organizations remain open and attuned to the needs and well-being of its various stakeholder groups. Some companies, alas, have lost a measure of common sense, sense of purpose, confidence and leadership in their behavior and attitudes toward engaged public’s – which hurts them sooner or later.

For example, is it smart to circumvent repeated inquiry and spotlight from beat or trade media? Is it okay to look the other way when human errors slide naturally into an organization? Is it the wisest idea to break all forms of communication with advocacy groups that oppose any aspect of your business? Should a company document its exploits and milestones as well as its failures and challenges? And if so, in what way? Public Relations answers these questions for the benefit of the organization and, let us never forget, for the long-term well-being of all publics. The profession is the epitome of a WIN-WIN.

Torchia puts the latest communications tools and related strategies at the disposal of management to achieve meaningful dialogue with key stakeholder groups – a process that yields information, insight, attitudes and naturally-flowing behaviour that, in turn, helps the organization succeed in the short and long term.


Could you benefit from improved relationships with key audience groups?
Are you doing enough to communicate your story?
Are you getting the right information? The right counsel?