“If I was down to my last dollar, I’d spend it on public relations” – Bill Gates
Dictating budgets is not something we do. We work around your budget and according to your priorities.
Our agency traces its heritage and history back to 1966, when Armand Torchia leveraged his language skills to earn a job at Public Relations Services Ltd., a leader in PR at the time. Eventually, Armand Torchia partnered with the late Stan Houston and co-founded The Houston Group in 1972, a successful firm that would grow exponentially in the 80s, eventually selling to a global PR firm (Edelman) during the 90s. In 2000, Armand, then president of Edelman Canada and based in Montreal, and Jean-Claude Torchia, his eldest son and vice-president of Edelman based in London, England, decided to take the plunge and co-founded Torchia Communications. They then invited Michele and Daniel to join them in building the firm and later became partners of the agency upon Armand’s retirement in 2004. Our colleagues and partners are part of this family – as are the countless professionals who have worked with us over the years. We remember them all and value their support over the years.
Our reach / scope
Headquartered in Montreal, with an office in Toronto and affiliates in the US, the multilingual Torchia team works with partners across Canada and beyond.