Torchia Communications

Expert Insights

Expert Insights
Jean-Claude Torchia

The Bezos Shatner partnership – simply celestial

William Shatner, the Canadian actor who portrayed Captain Kirk on the original “Star Trek” TV series and films, launched into space on Oct. 13, 2021 aboard Blue Origin’s New Shepard spacecraft. Millions of people around the world tuned into the broadcast to watch it happen live.

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Expert Insights
Tia Giannone

An influential world

Public relations has never been more critical for an organization, brand, or individual as it is today, and influencers are part of this equation like never before. As influencer relations continue to prosper and the number of influencers rises at a very fast pace, media relations has now transcended much farther than traditional media.

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Expert Insights
Tia Giannone

Hyper Communications: a longstanding SOP at Torchia; a new global reality after Covid

Unprecedented calamities, especially protracted ones, have a way of affecting change. A few years ago, we started bantering about the term “Hyper Communications” — a simple notion that was used to convey to staff our resolute focus to communicate more often with stakeholders – be it media, consumers or employees, both for our agency and most especially for our clients.

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