Expert Insights
RACE to the top: A Winning Formula for PR Success
Learn about the RACE model, a comprehensive framework for effective PR planning and execution. Align your campaigns with goals and measure success.
April 10, 2024
Learn about the RACE model, a comprehensive framework for effective PR planning and execution. Align your campaigns with goals and measure success.
While “Enhanced Scanning” is as commonly used at our agency as the words “news release,” it is usually unfamiliar to our clients. Enhanced Scanning, or ES+, is a service we offer clients that combines brand and topic monitoring, social listening, intelligence reporting, content marketing, and stakeholder communications.
Media drops or PR packages can be a real asset to certain media campaigns when executed properly. Whenever our clients have a new product or other important news to announce, drops are an effective way to get the word out.
Anything worth investing in requires preparation, a solid foundation. The same applies to Organizational Communications or Public Relations. Some ten years ago, our agency started dabbling in new language to explain the essence of our work and profession.
Input your search keywords and press Enter.