This fall we’re celebrating the first year anniversary of our client partnership with strategy advisor, Mark Satov, and his firm SATOV Consultants. What an adventure it’s been!
Before building a Public Relations department or reviewing your existing PR function, it’s always a good idea to remember (1) How do I define Public Relations and (2) What are the goals of my PR efforts?
As far back as I can remember, our offices have been full of Public Relations memorabilia and artefacts: Press releases, media guides, PR reports and plans dating back to the early 60s.
Pitching a story to media can be a daunting task. It always is, at first, but should not remain that way. The change comes when one considers the underlying significance and important role of a pitch.
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