Torchia Communications

From The Crow’s Nest

From The Crow's Nest
Torchia Communications

Measuring efforts and evaluating outcomes: why public relations and ‘data’ should be better friends; Written by Torchia alumni Jefferson Ng

As a communications professional who’s been exposed to agency life since my early teens, I’ve dabbled in almost every industry imaginable. While they’re all competitive and complex in their own right, in my opinion, the business of sponsorships is among the most cutthroat and misunderstood – or at least most poorly leveraged.

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From The Crow's Nest
Daniel Torchia

Sponsorships – worth another look

As a communications professional who’s been exposed to agency life since my early teens, I’ve dabbled in almost every industry imaginable. While they’re all competitive and complex in their own right, in my opinion, the business of sponsorships is among the most cutthroat and misunderstood – or at least most poorly leveraged.

READ MORE »