Torchia’s ES+ versus other monitoring tools
There is a multitude of social listening and media monitoring tools available out there. Our Enhanced Scanning service doesn’t promise more monitoring or listening results; rather, we commit to more practical and value-driven use of such results.
Paid Monitoring Tools
Only offered by some services
Standard automated alert
Personalized alert with recommended actions
BUT you must sift through all mentions for all keywords every day. Some updates to keywords needed to exclude regions, outlets that aren’t relevant.
Selected media mentions that are relevant to you. Each account team ensures that you only receive to mentions that are for you.
Curated articles with quantitative feedback
No curation of content relevant to company or industry.
Intel emails curated by our expert consultants who know you, your business, and your industry with only very relevant and actionable news for you.
Growth of your list
We help you to grow your media, influencers and stakeholders lists with new, relevant contacts.
We introduce your company and spokesperson to authors of pertinent articles.
We provide you with ideas to improve your PR function.
We share relevant intelligence on your industry, competitors, and more.
We provide you with ready-to-use, repurposed social content suggestions.
$$$ – $$$$
Costly and labour-intensive requirements by user.
Torchia’s ES+ service is part of annualized Communications program with reporting set to your desired cadence.
Return on investment
Paid monthly, typical monitoring services collect information, they do not proactively provide strategic advice on how to use the information..
Torchia employs a proactive approach, utilizing the same data gathered by monitoring services, to provide strategic counsel and actions in a customized way.