Before building a Public Relations department or reviewing your existing PR function, it’s always a good idea to remember (1) How do I define Public Relations and (2) What are the goals of my PR efforts?
As far back as I can remember, our offices have been full of Public Relations memorabilia and artefacts: Press releases, media guides, PR reports and plans dating back to the early 60s.
Leadership comes with responsibility. Think of a good mother or father or a hero like Dr. Martin Luther King. Although we rarely dwell on it, part of that responsibility is selfless service. That includes active listening, patience, forgiveness and charity – for starters.
Pitching a story to media can be a daunting task. It always is, at first, but should not remain that way. The change comes when one considers the underlying significance and important role of a pitch.
Input your search keywords and press Enter.