From the Crow’s Nest

Unprecedented calamities, especially protracted ones, have a way of affecting change. A few years ago, we started bantering about the term “Hyper Communications” — a simple notion that was used to convey to staff our resolute focus to communicate more often with stakeholders – be it media, consumers or employees, both for our agency and most especially for our clients.

Since the beginning of 2020, our day-to-day lives have changed drastically. Physical distancing, virtual events, and economic challenges are the new contexts impacting every organization in some way, especially non-profit organizations.