Executing a media tour in normal circumstances isn’t easy. But what about a virtual media tour in the middle of a public health crisis?
As a communications professional who’s been exposed to agency life since my early teens, I’ve dabbled in almost every industry imaginable. While they’re all competitive and complex in their own right, in my opinion, the business of sponsorships is among the most cutthroat and misunderstood – or at least most poorly leveraged.
As a communications professional who’s been exposed to agency life since my early teens, I’ve dabbled in almost every industry imaginable. While they’re all competitive and complex in their own right, in my opinion, the business of sponsorships is among the most cutthroat and misunderstood – or at least most poorly leveraged.
I’ve always been fascinated by economics and public relations. Lately, I’ve been thinking a lot about the relevance, influence and importance of an effective public relations strategy on publicly-traded companies.
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