Circa 1995, I picked up a 680-page book that my father had brought home from work, Excellence in Public Relations and Communications Management, first edition, written by James E. Grunig. Having watched dad practice PR from a young age, and with my fascination with textbooks, I thought I’d give it a read.
Torchia clients extend a hand, and way more, to provide life-saving care and essential services during these challenging months.
Executing a media tour in normal circumstances isn’t easy. But what about a virtual media tour in the middle of a public health crisis?
As a communications professional who’s been exposed to agency life since my early teens, I’ve dabbled in almost every industry imaginable. While they’re all competitive and complex in their own right, in my opinion, the business of sponsorships is among the most cutthroat and misunderstood – or at least most poorly leveraged.
Input your search keywords and press Enter.