As a communications professional who’s been exposed to agency life since my early teens, I’ve dabbled in almost every industry imaginable. While they’re all competitive and complex in their own right, in my opinion, the business of sponsorships is among the most cutthroat and misunderstood – or at least most poorly leveraged.
I’ve always been fascinated by economics and public relations. Lately, I’ve been thinking a lot about the relevance, influence and importance of an effective public relations strategy on publicly-traded companies.
Why is it that nowadays, more than ever, it seems that we have an increasing propensity to refuse to say these three words, “I am sorry”. I think the world truly underestimates the power of these important words. CEOs, in times of crisis management, seem increasingly reluctant to use them. This is where we, as PR professionals, come in.
It’s been a year of milestones and celebrations. Among these the 50th anniversary of Pizza Pizza and the 10th year anniversary of its return to the growing Montreal market.
Input your search keywords and press Enter.