Public relations has never been more critical for an organization, brand, or individual as it is today, and influencers are part of this equation like never before. As influencer relations continue to prosper and the number of influencers rises at a very fast pace, media relations has now transcended much farther than traditional media.
On Thursday, October 22, Torchia alumni Samiha Fariha was invited by the Academic Advising & Career Centre office from the University of Toronto’s Scarborough campus to speak to students about the exciting field of PR as part of the school’s Chat with a Professional session.
Unprecedented calamities, especially protracted ones, have a way of affecting change. A few years ago, we started bantering about the term “Hyper Communications” — a simple notion that was used to convey to staff our resolute focus to communicate more often with stakeholders – be it media, consumers or employees, both for our agency and most especially for our clients.
Since the beginning of 2020, our day-to-day lives have changed drastically. Physical distancing, virtual events, and economic challenges are the new contexts impacting every organization in some way, especially non-profit organizations.
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