On Thursday, October 22, Torchia alumni Samiha Fariha was invited by the Academic Advising & Career Centre office from the University of Toronto’s Scarborough campus to speak to students about the exciting field of PR as part of the school’s Chat with a Professional session.
Unprecedented calamities, especially protracted ones, have a way of affecting change. A few years ago, we started bantering about the term “Hyper Communications” — a simple notion that was used to convey to staff our resolute focus to communicate more often with stakeholders – be it media, consumers or employees, both for our agency and most especially for our clients.
Since the beginning of 2020, our day-to-day lives have changed drastically. Physical distancing, virtual events, and economic challenges are the new contexts impacting every organization in some way, especially non-profit organizations.
What exactly is Public Relations? As of my time today with the staff of Torchia Communications, I’ve come to a more tangible understanding of PR. Written by Ching-Ju Wang, a second-year student majoring in English and Psychology at University of Toronto’s Scarborough campus.
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