Torchia 25: Remembering when Torchia Communications Hit a Home Run with Historic Jackie Robinson Campaign
April 25, 2025
Torchia Communications
As we celebrate 25 years of building meaningful stories, Torchia Communications looked back on one of our standout moments: helping to bring history home with the public unveiling of Jackie Robinson’s original contracts with the Montreal Royals and Brooklyn Dodgers — documents that changed the course of sports and civil rights forever.
Working alongside Collectors Café and legendary broadcaster Larry King in 2016, Torchia secured front-page coverage in all the daily newspapers, earned major national stories on television and radio, and welcomed over 200 members of the media to a landmark press conference at Montreal’s City Hall.
The campaign delivered outstanding results, driving significant public interest and media attention across Canada and the United States. It was a proud moment for Montreal and our team to help celebrate an icon’s enduring legacy — a perfect reflection of the impact Torchia strives to create every day.
📄 Read the full news release on the Newswire 📰 CBC News coverage on www.cbc.ca 📺 Watch highlights below