Torchia Communications 
Mississauga, January 31, 2024 – Baskin-Robbins has started 2024 with a three-year sponsorship agreement with the Raptors 905, the Mississauga-based Raptors affiliate in the NBA G League. The agreement gives the long-time Torchia client and ice cream brand status as official ice cream of the team and includes consumer-facing programs such as “Inside Scoop” pre-game stats, title sponsorship of birthday shoutouts during home games and other promotional opportunities to come throughout the year.
“Sports, especially at this calibre, bring a lot of smiles to so many in our community,” said Natalie Joseph, who spearheaded the agreement for Inspire Brands. “Enjoying a game, whether professional, semi-professional or at the community level, is fun individually but even more so as a group. And that’s true too with a visit to our shops and the world of ice cream.”
The partnership is believed to be the brand’s largest sponsorship in Canada since its founding in 1971.
“Baskin-Robbins continues to build momentum through product innovation, but also through marketing and proactive public relations,” says Jean-Claude Torchia. “We’re excited to see what’s next for the brand.”
Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and cakes.
For more information on Baskin-Robbins or any of its locations, visit baskinrobbins.ca.
