Photo: Tennis Canada.
National sports federation partners with Torchia in Public Relations for the umpteenth time in a successful relationship that goes back 40+ years
In tennis, all eyes are often on the agility of the players and the ball as it whizzes to and from one side of the court to the other. Outside of the spotlight, another harmonious exchange has been on display in the important area of organizational communications and public relations – a partnership between two “TCs”, Tennis Canada and Torchia Communications.
“The relationship goes back a long way,” says JC Torchia, president, and co-founder of Torchia Communications. “Over the decades, we’ve had the pleasure of working alongside so many passionate tennis leaders, tournament directors, and players and have seen the events, and sport in general, blossom. Since day one, our goals have been to celebrate this beautiful sport, invite new players to the court, and offer, through quality events, a first-class show. We are delighted to pursue this wonderful partnership with Tennis Canada.”
This spring, Torchia marked the latest phase in its partnership with Tennis Canada with its support of the federation’s Mental Timeout Initiative, supported by Beneva. The country’s largest mutual insurance company joined forces to bring Tennis Canada’s game-changing mental health program to a new level in 2023. The program builds on Tennis Canada’s mission to improve the well-being of all tennis players across Canada and to ensure a safe and inclusive environment for all who pick up a racquet.
The initiative has expanded its roster of ambassadors with the addition of Alexis Galarneau (Ranked No. 5 in Canada) and Rob Shaw, Canada’s top-ranked wheelchair player, as well as Bianca Andreescu, WTA world No.27.
Mental Timeout was first introduced at the 2022 National Bank Open presented by Rogers in Toronto and Montreal with the rollout of the Positive Court Pledge – a written commitment to ensuring a positive environment for all athletes performing in Canada. Tennis Canada has now extended the reach of the Positive Court Pledge to Canadian tennis events across all provinces and ages, starting with the Fischer Junior Nationals events that took place this past April.
Tennis Canada’s intention is to enhance the player offerings at the National Bank Open in 2023 and to provide more opportunities for fans to become involved in the project with activities on-site.
“The pressures of competition can be tough to manage in an individual sport, and our priority as a top-tier international tournament is to find a way to make our athletes feel less isolated in dealing with these challenges,” said Valérie Tétreault, Tournament Director of the National Bank Open in Montreal. “By providing a safe space for players to unwind, to encouraging fans to show their support in an uplifting way, we want to make positive changes so that the players can thrive.”
For the balance of 2023, Torchia will be supporting Tennis Canada in its mission to encourage Canadians to pick up a racquet and enjoy the benefits of the sport – which can be enjoyed by all, for an entire lifetime.
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