Torchia Communications

Torchia launches a new PR campaign for Arby’s Canada limited time Poutine Dip Sandwich

November 4, 2022
Torchia Communications
Arbys poutine dip sandwich

On Monday, November 7, the iconic sandwich restaurant chain brings back a quintessentially Canadian sandwich as a LTO in all its 56 locations in Canada. The Poutine Dip Sandwich features Arby’s classic toasted sub roll, piles of roast beef slices, signature Curly Fries, cheese curds made in Quebec and a drizzle of gravy. This audacious sandwich is complemented with a side of gravy to maximize flavour. It’s also a sign of Arby’s vitality in Canada, working side-by-side with Canadians to celebrate and enjoy life under the slogan “We have the meats”. Torchia communications three-month campaign for the re-launch of the sandwich in stores includes media relations, event management and community engagement.

Torchia launches a new PR campaign for Arby’s Canada

Founded in 1964, Arby’s was the first nationally franchised, coast-to-coast sandwich chain and has been serving fresh meals since it opened its doors. Driven by its brand purpose of “Inspiring smiles through delicious experiences”, Arby’s restaurants offer the widest assortment of oven roasted sliced roast beef, chicken, roast turkey, and Reuben sandwiches, signature Curly Fries, craveable milkshakes and, since 2018, delicious poutines exclusively available to its loyal Canadian customers. To read the full release click here: