Torchia Communications launches SAGE Academy, training and coaching division

Montreal, November 9, 2020 – Torchia Communications, an independent consultancy rich in experience, launches today a new division, Sage Academy, focused on building and enhancing Public Relations and Organizational Communications functions through compact and interactive workshops. Based on decades of practical experience around the world and across industries and cultures, workshops include PR Ambassadorship, Fostering a Culture of Communications, Preparing for a Crisis as well as Journalistic Writing/Photography, Media Interview and Presentation Training.

“Never has the need been greater for excellence in organizational communications,” says Jean-Claude Torchia, co-founder of Torchia Communications. “These workshops deliver the technical know-how needed to succeed but, more importantly, they help organizations foster a culture of communications that leads to optimal relationships with the audience groups upon which their future depends.”

Active in the field since 1966, two generations of Torchia family members and their teams of consultants across the globe have provided counsel and technical services to clients in some of the most challenging industries and markets. Hundreds of corporate executives, athletes, civic and religious leaders and other professionals in PR have passed through custom Torchia workshops over the years.

“In many ways, Public Relations has become plagued with a negative or manipulative connotation,” says Daniel Torchia, APR and managing partner at Torchia Communications. “And yet it’s one of the most powerful professions that can lead to much good and, even, the holy grail of any communications effort – sustainable relationships and a social license to operate from most if not all of a company’s stakeholders. The results are then limitless and life changing. Participants of our workshops usually leave with a new level of optimism they’ve never felt before.”